Milestones

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๐ŸŒย Global Footprint Map

2023-2024: Deepening China

  • East China: Shanghai, Hangzhou, Nanjing, Suzhou (highest store density)

  • South China: Guangzhou, Shenzhen, Hong Kong, Macau

  • North China: Beijing, Tianjin, Qingdao, Dalian

  • Central & West: Chengdu, Chongqing, Wuhan, Xi’an

2025: Asia Expansion

  • East Asia: Japan (Tokyo, Osaka), South Korea (Seoul)

  • Southeast Asia: Singapore, Malaysia, Thailand, Indonesia

  • Greater China: Complete layout, localized operations

2026: Global Layout

  • North America: USA, Canada

  • Europe: UK, France, Germany, Italy

  • Oceania: Australia, New Zealand

  • Middle East: UAE, Saudi Arabia (planned)

๐Ÿš€ย Future Roadmap (2026-2028)

2026 ยท Global Acceleration

  • European and American stores exceed 100

  • Establish global design R&D center

  • Launch first smart wearable series

  • Initiate sustainable development plan

2027 ยท Ecosystem Building

  • Global stores reach 5,000

  • Establish NEVERLAB Art Fund

  • Launch designer incubation platform

  • Begin IPO preparation

2028 ยท Industry Leadership

  • Define “Trendy-Fun-Fast-Fashion” retail standards

  • Build “Product + Content + Space” trinity ecosystem

  • Become global lifestyle brand leader

  • Annual revenue exceed ยฅ20 billion

  • Store Growth Curve:
    2023 Q2: โ–ˆโ–ˆโ–ˆ 100
    2023 Q4: โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆ 300
    2024 Q2: โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆ 600
    2024 Q4: โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆ 1,000
    2025 Q2: โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆ 1,500
    2025 Q4: โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆ 2,000
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